Best White-Label Chatbot Platforms for Agencies in 2026

Short answer: the best white-label chatbot platform for an agency depends on how much of the platform you want to brand and resell. For full SaaS-style reselling, GoHighLevel's SaaS Mode ($497 per month) is the broadest. For an AI sales agent built for agencies, DM Champ's Agency plan ($297) includes white label. Stammer.ai's Pro White Label ($99) and FastBots' Reseller plan ($399) are chatbot-first options. BossReply's Agency plan ($69) gives unlimited workspaces and 50 chat agents for managing many brands, and we make no white-label branding claim for it here.

Last updated: October 17, 2026. Written by the BossReply Team. BossReply competes in this category, so we are explicit about what each platform offers and what we could not verify.

Key takeaways

• "White label" ranges from removing the vendor's logo on a chat widget to a fully branded platform with your domain, client portal, billing and reselling rights. Ask which one you are buying.

• Real reseller plans start around $99 to $497 per month. Branding-removal add-ons are cheaper but do not give you a client dashboard.

• Check how AI usage is billed. Credit systems can erode agency margin, while bring-your-own-key or pass-through usage can protect it.

• Several vendors do not publish client or sub-account limits. Ask in writing.

What does white label mean for a chatbot agency?

A white-label platform lets you present the software as your own. The pieces to look for are your logo and colours, your custom domain, a client portal or sub-accounts, the right to resell with your own pricing, and control over billing. Without reselling rights and sub-accounts, you may be limited to removing "Powered by" text from a widget.

White-label chatbot platforms at a glance

1. GoHighLevel: broadest reselling

GoHighLevel's SaaS Mode on the Agency Pro plan at $497 per month (about $4,970 per year) lets you sell subscriptions, create sub-accounts automatically, rebill with markup and use custom domains. Starter ($97, 3 sub-accounts) and Unlimited ($297, unlimited sub-accounts) lack SaaS Mode. WhatsApp costs $10 per month per sub-account plus Meta fees, and its AI Employee is priced per sub-account at $50 or $97 per month, or pay per use. Which plan unlocks desktop white label was not clear on the pages we read. It is a full platform, not only a chatbot.

2. DM Champ: AI sales agent for agencies

DM Champ's Agency plan costs $297 per month ($148.50 on yearly billing) with 10 client accounts, then $27 per extra client, 1,000 AI credits and 10 seats. It includes branding, domain, a branded mobile app and emails for one brand, with up to three with an add-on. Agency Unlimited at $497 adds unlimited clients and 2,500 credits. Bring-your-own-key is available on Agency plans, so no credits are consumed. See DM Champ vs ManyChat vs BossReply.

3. Stammer.ai: chatbot-first white label at $99

Stammer.ai's Pro White Label plan at $99 per month (20 percent off yearly) includes 5 chat and 5 voice agents, your own domain, logo and colours, a white-label API, and the ability to resell AI usage at your own prices through an agency wallet and sub-account wallets. The $49 Standard plan has no white label. Standard includes 500 AI replies per month with overage at $0.01 per message. The number of client sub-accounts was not stated.

4. FastBots: reseller plan for up to five brands

FastBots' Reseller plan costs $399 per month ($333 on yearly billing) for 30 bots, 30,000 credits and 30 team members, with a custom "powered by" and domain for up to 5 brands. The $199 Premium plan only removes branding. One credit covers a reply on the default model, and some models use 5 to 10 credits. A custom domain add-on costs $49 per month.

5. ChatLab, Botsify and BotPenguin

ChatLab adds an Agency option for $149 per month on Scale or $199 on Grow, with a client portal on your domain. Botsify has a white-label dashboard and reselling rights on its Agency plan, but the price is not on the official page, and a done-for-you plan is $149 per month with bring-your-own-key. BotPenguin offers a white-label chat window as a $20 per bot add-on, but we found no reseller dashboard.

6. BossReply: unlimited workspaces for managing many brands

BossReply's Agency plan is $69 per month with unlimited workspaces, widgets and integrations and 50 chat agents, plus Instagram comment-to-DM, WhatsApp by QR or the official API, and a choice of AI model with bring-your-own-key. We do not claim white-label branding in this comparison. If custom branding is essential, confirm the current features with BossReply. For agencies that mainly need to manage many client brands at a low fixed cost, it is the lowest-priced option here.

Where do the other tools fall short for agencies?

ManyChat's partner program is an affiliate and agency directory, and we found no wholesale or white-label plan. Chatfuel's Agency S plan covers up to 3 client businesses for $100 per month in a competitor-written review, and we could not verify true white label. Chatbase offers white label on Enterprise or a branding-removal add-on at $1,188 per year.

BossReply also publishes a page on its chatbot for agencies, which describes what it offers agencies today.

How do AI costs affect agency margins?

An agency that sells a $200 monthly chatbot service to a client needs the AI cost per client to stay small. With bundled credits, a busy client can use your whole allowance. With bring-your-own-key or pass-through usage, you can charge clients at cost plus a fee. At published prices a six-turn conversation costs about $0.002 on a low-cost model and $0.036 on a mid-range model, so 5,000 conversations cost about $9 or $180. Choose a platform whose AI billing lets you pass costs on. Our BYOK platforms guide explains the options.

How should an agency price its chatbot service?

Most agencies charge a setup fee for building the bot and training it on the client's content, plus a monthly retainer that covers hosting, AI usage, monitoring and updates. A simple structure is cost plus margin: add the platform cost per client, the expected AI cost at the client's volume, and a fee for your time reviewing conversations each month. Include WhatsApp's Meta fees as a pass-through line if the client sends templates, and set a clear limit on included conversations so a spike does not erase your margin. The platform you choose should make these numbers visible per client.

What should you ask before you sign?

1. Is white label only for the widget, or also the dashboard, domain, emails and mobile app?

2. How many client accounts are included, and what do extra ones cost?

3. Can I set my own prices and collect payment from clients directly?

4. How is AI usage billed, and can I use my own key per client?

5. How do WhatsApp and Meta fees work per client?

6. What happens to client data if I cancel?

Which platform fits which type of agency?

• A marketing agency that already runs CRM, funnels and email for clients: GoHighLevel, because the chatbot sits inside a platform you may already resell.

• A specialist selling AI sales agents on Instagram and WhatsApp: DM Champ, for white label and many client accounts.

• A freelancer or small agency starting out: Stammer.ai or ChatLab, for a lower monthly commitment.

• A team that manages many brands under one roof and needs the lowest fixed cost: BossReply Agency, if branding of the dashboard is not a requirement.

Frequently asked questions

What is the best white-label chatbot platform for agencies?

GoHighLevel for full SaaS reselling, DM Champ for an AI sales agent, Stammer.ai for a low-cost chatbot-first option.

What is the cheapest white-label chatbot platform?

Stammer.ai's Pro White Label at $99 per month is the lowest-priced full white-label plan we verified. Botpress and BotPenguin remove widget branding at lower cost.

Does ManyChat offer white label?

We found no white-label or reseller plan, only an affiliate and agency directory.

Does BossReply offer white label?

This article makes no white-label claim for BossReply. Its Agency plan offers unlimited workspaces and 50 chat agents at $69 per month.

Can I resell AI usage?

Some platforms, such as Stammer.ai and GoHighLevel, let you rebill usage with markup.

Do the prices change?

Yes. Confirm each price on the vendor's website.

Sources and method

Official pages: gohighlevel.com/pricing and its help articles on SaaS Mode, dmchamp.com/pricing, stammer.ai/pricing, fastbots.ai/pricing, chatlab.com/pricing, botsify.com/pricing, botpenguin.com/pricing, botpress.com/pricing, voiceflow.com/pricing/agencies, chatbase.co/pricing and bossreply.com/pricing. Chatfuel details come from a competitor-written review. Figures were read on October 17, 2026 and extracted by summarisation tools, so confirm them on the live pages.

Conclusion

Define what you need to brand and resell, then price AI usage per client. Shortlist two platforms and run a pilot with one real client. Try BossReply Agency if unlimited workspaces at a low fixed cost matters most, or read the ManyChat alternatives roundup.